Drawing on your knowledge of the course material, describe, analyse and critique the idea ofcritical marketing

Topic:    Essay title:Drawing on your knowledge of the course material, describe, analyse and critique the idea ofcritical marketing

Description:    The tile is given above. The precise approach you take in this essay is for you to decide. It must not be a company case study. The essay should express your ideas on what critical marketing means, drawing on the course material and the course text book, and on any other relevant works including the articles you read for the first essay. It can draw on some of the ideas from the first essay provided wording is changed, but its content MUST be different. You might, for example, discuss the relevance or helpfulness of particular critical perspectives, or you might engage with the idea of critical marketing in general and evaluate the ideas you see as key. You might choose to use some critical marketing concepts to critique a particular marketing theory or theories. The essay must be fully referenced Harvard style. At the most basic level, the essay can rehearse course and text book material and refer to some articles to offer a general outline of key perspectives in critical marketing. At a more advanced level the essay might engage critically with the idea of critical marketing itself, discussing its implications for marketing practice and management education. The second essay MUST draw on the course material and refer to the course text book, and credit will be give for also referring to other published academic work in addition. It must show evidence that you have understood the material and that you can develop your own arguments. Arguments must be logically and clearly expressed and supported with evidence, citations to other work and careful reasoning. Each essay must be written in your own words using your own ideas and referring to course and textbook material. Reference to or direct quotes from other sources must be placed in quote marks where appropriate and/or referenced Harvard style. 1750 words Marketing A Critical Introduction. BY: Chris Hackley

By admin in Essays on August 21, 2015