Reed Supermarkets Case Study

Reed Supermarkets Case Study

Please follow this FORMAT
1. PROBLEM STATEMENT
2. SITUATIONAL ANALYSIS (5C’S)
3. ALTERNATIVES
4. RECOMMENDATION
5. IMPLEMENTATION PLAN

ADDITIONALLY PLESE LOOK AT THIS GUIDELINE

There is a set of ?discussion? questions for each case ? you should use these for guidelines on issues of interest in the case and hints on writing up your report. You should not directly answer the discussion questions in the brief. There should be a very concise and to the point problem definition section. Do not repeat case facts. It is safe to assume that the reader has read the case and is familiar with the information it contains. Do not waste your valuable (and limited) space by providing a case summary. Papers should be fairly evenly divided between analysis and recommendations.

THIS ARE THE QUESTIONS THAT SHOULD “GUIDE THE PAPER” (PLEASE DO NOT DIRECTLY RESPOND THIS QUESTIONS)

Reed Supermarkets Case Study

 
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Questions for discussion: Reed Supermarkets
1. What is Reed Supermarkets? competitive position in the Columbus market? How are supermarkets making money in this market?
What is Reed?s brand positioning?
Which brand portfolio strategy should Reed pursue?
a. Keep its current brand portfolio? If that is their choice, How should it prepare to pre-empt current and future competition?
b. Should it launch private label brands? If that is their choice, Which type of private label brands should they launch (i.e. generic, copycats, premium or value innovators)?
c. How should they implement any of the above strategies? Describe a logical sequence of events and how to solve the anticipated mid and long-term challenges that will arise from the chosen strategy. Explain your answer.

By admin in Essays on November 5, 2016