The business of social media mobile app

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Snapchat: how does the business of social media mobile app such as Snapchat create value?
Apply theories in platform strategy, business ecosystem, and social media logic, assess the
strategic efforts to turn Snapchat into a profitable business, and explain why SnapChat can
generate great values for its investors in the future.
Structures
2700 words in total
25 References (APA styles) with academic sources
Introduction (200 words)
– What is SnapChat and information about its business
– The status of the business – currently still making loss
– Provide the direction of this essay
Discussion 1 (800); how does the business of social media mobile app such as Snapchat create
value?
– Clearly apply network effects concept and two-side network market, which leads to economy of
scales
– Then apply the concept into the practical ways that Snapchat and other social media mobile app
create value.
Discussion 2 (800); Apply theories in platform strategy, business ecosystem, and social media logic, assess the strategic efforts to turn Snapchat into a profitable business.

The business of social media mobile app

Order 100% Plagiarism Free The business of social media mobile app Essay Now!

– Must apply all three theories into only a few strategies
Discussion 3 (700); explain why SnapChat can generate great values for its investors in the future.
– Talk about the future of SnapChat,
– Apply S-Curve theory and network effects concept to explain this point
– Can compare with the success of Facebook or other social media apps
Conclusion (200)