Internal Analysis ( Financial and SWOT Analysis)

Internal Analysis ( Financial and SWOT Analysis)

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Please read and follow the instruction precisely. Upload the work on time. Feel free to ask any question for further clarifications.
·    Rewrite the attached document “Internal Analysis First Draft” in a way that significantly improve the writing level and the analysis (show critical thinking).
·    Make sure the writing and analysis follow exactly the guidelines below.
·    You need to read the “TATA-Motors PDF” to be able to improve the analysis.
·    Improve the introduction and make sure the analysis is specific and not written in general way.

Internal Analysis ( Financial and SWOT Analysis)

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·    In the financial analysis you have to mention at the beginning that the financial data about the industry and the company is not available and so the analysis will be based only on the company’s historical data. Also, Mention that even though the trend in the financial performance of the company proves good financial standing, we can’t gauge the real financial position of the company because of we lack the industry and competitor’s financial data.
·    Improve the explanation of the implications of financial ratios and improve the overall financial analysis
·    Improve the SWOT analysis and you can add new relevant point or remove repetitive or irrelevant ones.
·    Improve the explanation of each point in the SWOT analysis (Show critical thinking)
·    All the information should be obtained only from “TATA Motors case study” and no other sources.
·    Please improve everything so the paper deserves an “A”

Internal Analysis ( Financial and SWOT Analysis)

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Guidelines
1.    Company Situation
Provide an introduction that characterizes the essence of the company situation and sets the stage for the analysis that follows.  Calculate the past sales growth rate for the company if there is historical data. If the case has data on historical industry sales, calculate the sales growth rate and determine whether the industry is in the introduction, growth, maturity or decline phase of their life cycle.    If there is information such as the revenue of the top 3 competitors for the last few years, combine their sales and calculate the change in sales growth to infer where the industry is in their life cycle.  Then discuss this analysis in any of the sections where it is appropriate.  Based on the conclusions from the preceding section and the case analysis, determine the stage of the industry life cycle (introduction, growth, maturity or decline).  Identify the key company-specific issues with which the company is dealing.

Internal Analysis ( Financial and SWOT Analysis)

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Financial Analysis.  Be sure to distinctly address each of the four areas of financial analysis—profitability, liquidity, leverage and activity—identify each in the topical sentence for that paragraph.  The financial analysis must be thorough and accurate.  Look at trends and compare the company’s performance to industry targets, if available.  Evaluate the primary financial indicators, provide supporting data and interpret them to show how they affect the company regarding its present and future strategic performance.

Put the calculations of the ratios in a table in the APPENDIX.

Close this analysis by writing a paragraph that drawsconclusion about the company’s overall financial situation, prospects and the impact of its financial condition on its potential strategic plans.  The fundamental question you are trying to answer is, “What is the overall financial status of the company now, and what does its current financial status mean for its future strategic success or ability to grow sales?”

Internal Analysis ( Financial and SWOT Analysis)

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Common Errors
Incorrect computation of the ratio.
Incomplete computations of the ratios (trends, etc.).
Focusing on the definition rather than the strategic impact that the ratio implies.

SWOT Analysis.  Discuss each of the four legs of the SWOT fully—strengths, weaknesses, opportunities and threats in this section.  Be clear that events are not the same as attributes.  SWOT is about attributes, not events.  An attribute describes the characteristics of the company.  For example, you might say, “The company isn’t profitable.”  True, but what is its weakness attribute?  What characteristics of the company drives its lack of profitability?  A better way to express it is, “The company has not managed costs in its value chain.  This is supported by the sustained increase in cost of goods sold accompanied by flat sales reflecting a weakness that must be overcome to improve profitability.”

Internal Analysis ( Financial and SWOT Analysis)

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SWOT is the “integrator” of the analysis.  SWOT draws from the findings resulting from the Macroenvironment, Industry Analysis, and Financial Analysis.  No new information is provided.  Use the terminology in the previous sections.  For example, “An opportunity identified in the discussion of the competitive analysis . . .”  Another example, “The dumping of foreign products into this industry, identified earlier as a driving force, is a significant threat to incumbents.”
Common Errors
Not linking the findings to the previous analysis through the use of common terminology.
Omitting important findings discussed previously.
Focusing on historical events rather than inherent strengths and weaknesses.
Not recognizing obvious strengths and weaknesses in the business functions:  financial analysis, marketing (product, price,place and promotion), human resource management, operations, etc.

Internal Analysis ( Financial and SWOT Analysis)

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By admin in Essays on April 10, 2017