INFS5885 E-BUSINESS

INFS5885 E-BUSINESS Information Systems and Technology
Management

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Following are the requirements for the Team Project. Please read these requirements carefully before you commence your assignment and then again when you have completed your assignment to ensure that it meets the requirements.
1 Value
25% of your overall course mark.
The mark awarded will be applied to all team members, but individual marks may be moderated if the peer assessment and subsequent investigation identified an uneven contribution and effort across the group members.
2 Mode
To be undertaken in groups of 4.
Groups are at your discretion and it is your responsibility to get into a group.
You are encouraged to talk to your fellow students as soon as possible about team
formation. Please refer to Appendix 1 for responsibilities of a group member.
Please email the team details – group name and members’ details – to the LIC before
Week 7.
3 Due Date & Lodgment
This assignment involves three components:

INFS5885 E-BUSINESS Information Systems and Technology
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Assessment Task Weighting Due Date  Mode of Submission
Report 80% of the marks Week 12
The report is to be submitted via
Turnitin by 11am 23 May 2017.
No hardcopy is required.
Team Presentation 20% of the marks Week 12
The slides are to be submitted
before the Week 12’s class.
TOTAL 100%
4 Requirements
Giant Square is an established Australia-based retailer selling furniture and home
appliances. For the last 20 years, the company has been focusing on market within the
country, as well as overseas in US, Europe and China. Besides its physical stores, the
company has an online retailing arm in those countries since 2010.
Since early 2017, the top management found that the company’s sales have been
growing only by marginal. Furthermore, the profit margin drops due to the saturated market and intense competition in those countries. To resolve this problem, an idea of venturing into emerging economies was proposed in the last board meeting.

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Therefore, Giant Square has engaged the consulting company you work for to conduct
a feasibility study and propose an implementation plan for their new venture. You and
your team have been assigned to take up this assignment. Given that Giant Square
has little experience in the emerging market, your team has minimal information to
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CRICOS Code 00098G
begin with the project. The only thing that is clear to your team is that the company is
interested in one of four markets: Indonesia, India, South Africa, and South Korea.
More importantly, as a conservative company, the top management would like to invest
in e-commerce (instead of physical stores) in the view that online means would incur
lower upfront cost and thus lower risk.
After the first round of discussion with the client, an outline as the following was
drafted. Next, your team need to pick one of the four markets and the proposal should
address the following:
1. The strategyof your proposed online venture
a. A discussion of the value proposition of your online venture
b. An analysis of the environmental and industry conditions that support
the feasibility of your online venture such as government policy
c. A competitor analysis that supports the unique competitive values of
your online venture

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d. A explanation of the revenue model(s)
2. A discussion of how you intend the e-business to operate, including:
a. Key business processes such as order taking and customer relationship
management
b. Order fulfilment process that you consider applicable such as payment,
supply chain, delivery
c. Security mechanism including hardware and software
3. Mock-ups of the website/apps
a. The focus of the website / apps should focus on the how you engage the
emerging market identified
b. You can use whatever tools you like to create the mockups – You can
make a prototype version if you like
c. Provide the screen shots in the report. You can also provide a link to the
mockups if you like
4. A discussion of big data marketingincluding:
a. The identified customers and channels of data collection
b. How does big data enable predictive marketing?
c. A discussion of the potential issues you expect to face in implementing
big data marketing, and your plan in overcoming each of the issues you
have identified

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5. Assumptions(in Appendix)
a. List any assumptions you have made about the e-business and the
requirements of the website / app, e.g., the types of furniture and home
appliances sold, company size etc. The assumptions should be
consistent across and integrated with the analysis and
recommendations you made in the report.
b. This section is NOT included in your word count allocation.
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5 Deliverables
Below are the details of deliverables to your client.
5.1 Report
Choose one of the four emerging markets and address Part 1-5 as specified in the
outline.
5.1.1 Word Limit:
The maximum word length of the report is 5,500 words.
·The expected length is 5,200 words.

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·Please note that the Table of Contents, Executive Summary, References and
Appendices are excluded from the word count.
·You should be mindful of the marks awarded to each part (as per the marking
criteria below) when allocated the amount of words spend on each part.
·Please note that material presented in excess of 5,500 words will not be taken
into account when grading the assignment.
5.1.2 Formatting
The proposal should be in ‘business report’ style (but includes academic references
where appropriate)
Feel free to make whatever use of tables, figures and diagrams that you believe
appropriate.
An Executive Summary is required.
Specific requirements:
·10 or 12 point font
·Single spacing
·Page numbers on each page
5.1.3 Lodgement
Upload your assignment document (in Word or PDF format) in Moodle
·You can only upload one document. If you have multiple documents, you will
need to combine them into one document.

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·Only ONE submission from each group is required.
·The document you upload should include:
oA suitable frontpage that will impress the company
oThe second page of the assignment must include the assignment
declaration document as provided on the course website – which must
be signed by all group members
oThe report
oA full set of references used to prepare the report
oGroup diary
·You are not required to submit a hardcopy.
·You are advised to keep a copy of your submission.
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5.1.4 Originality Checks
The originality of the submission will be checked using Turnitin. Please check the
originality report generated by Turnitin during the submission process.
5.2 Team Presentation
5.2.1 Purpose
The purpose of the presentation is for your team to showcase the key aspects of your
proposed online venture to the client.
5.2.2 Coverage

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Each group will be required to prepare and deliver a presentation of the following
specific aspects of your proposal:
·The strategy of your proposed e-business venture
·The mock-up
·The application of big data marketing
You are advised to only cover the listed items,but your presentations should flow well
and presentation that demonstrate flair and imagination will be well received by the
markers.
5.2.3 Time limit
Each presentation is to be no longer than 12 minutes, excluding the Q&A. The time
limit will be strictly enforced and presentations will be stopped on once the time limit
has been exceeded. Failure to complete the presentation with the allotted time will
impact on the marks the group receives for the presentation.
5.2.4 Who has to present?
At least 3 members of your group must participate in the presentation.
All group members must be in attendance at the presentation.
The mark award to the proposal will be applied to all group members, but individual
marks may be moderated if the peer assessment and subsequent investigation
identified an uneven contribution and effort across the group members.
5.2.5 Slides

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You are expected to prepare the slides.
·Technological failure because of poor website performance etc. will reflect
poorly on the group and will impact on the mark the presentation receives. Note
that Active X doesn’t work in the classroom and you are advised to test the
mockup in our classroom before your presentation
·Email the slides to the LIC at least 2hrs before the class.
·Slides are expected to be of a high quality and may include whatever elements
you deem appropriate.
You will need to provide paper copies of your slides (6 slides per page) to the LIC and
lecturer prior to your presentation.
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CRICOS Code 00098G
5.2.6 Will there be questions?
Yes – the team should be prepared for Q&A.
5.2.7 Attendance at the presentations
All class members are required to attend all presentations. An attendance list will be
taken and groups that do not have at least 80% attendance may be penalised.
6 Other Compulsory Requirements

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EACH team member has to keep/submit the following:
·Individual diary – Each group member is required to keep an individual diary of
the work they do on the assignment. The diary should describe the work
performed by the group member (date, time, description). The individual diary
may be requested by the LIC in the event of adjustment of marks.
·Peer Assessment
·EACH team member is requested to complete a peer assessment
·Refer to the deadline of submission in the peer assessment form. You
can submit the peer assessment via email (to the LIC). No late peer
assessments will be accepted. If no peerassessment form is received
from you, the final marks of the team will be withheld.
6.1 Late Lodgement & Extensions:
Late assignments (without approved extensions) will attract a penalty of 10% of the
available marks per day of lateness. This means for this assignment, each day that it
is late will incur a penalty of 2 marks, which will be deducted from the mark your
assignment is awarded. Please note:
·Extensions are only granted in exceptional circumstances and documentation is
required where an extension is sought on medical grounds.
·You should note that extensions are not usually granted for computer-related
problems or heavy workloads (at either your job or University).
·All applications for extension should be made to the LIC. Applications for an
extension of time should be made to the LIC by email or in person within 3 days
of the submission date.

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7 References
It is expected that your report will make use of at least ten recent academic journal
articles and practitioner articles.
A list of references must be included. Your reference list must reference all websites
used in the assignment. The reference list should only list documents / websites that
are actually cited in the assignment.
Your bibliography and in text citations must be formatted as per the Harvard Method as
this is UNSW Business School standard.
For information on how to acknowledge your sources and reference correctly, see:

https://student.unsw.edu.au/referencing

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CRICOS Code 00098G
For the Harvard Referencing guide, see:

https://student.unsw.edu.au/harvard-referencing

8 Marking Criteria
Report
Part 1 – Overview Strategy, Value Proposition, Environmental,
industry and Competitor analysis, Revenue model
25
Part 2 – Operations 15
Part 3 – Mock ups 20
Part 4 – Big data marketing 15
Quality of the report (assumptions, grammar, spelling, layout,
formatting etc.)
5
80

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Team presentation
Quality of delivery of the presentation 5
Quality of the visuals used 5
Appropriateness of the content 5
Cohesiveness and evidence of team work 5
20
8.1 Penalties:
Penalties will apply in the following circumstances:
·The assignment contains spelling and grammatical mistakes (1 mark penalty).
·The submission requirements have not been adhered to (1 mark penalty).
·Failure to use the Harvard referencing method (1 mark penalty).
·The assignment is submitted late (2.5 marks penalty per day of lateness).
·The assignment contains material which isnot properly cited in accordance with
University policy.
You should also note that plagiarism or other academic misconduct will not be tolerated
and all instances found will be pursued. At a minimum this typically entails the student
being award zero (0) marks the plagiarize assignment.
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Appendix 1 – Working in Teams
Group Responsibilities
When working in a group you are expected to:
·Make an equitable contribution to the completion of the assignment
·Complete your work in a professional and timely manner
·Maintain proper academic standards
·Behave in a professional and decorous manner and treat your fellow team
mates with dignity and respect
In order to ensure fair and equitable distribution of the work effort across the group,

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each group is required to keep a diary of its activities. This diary is to be submitted as
an appendix to the assignment. Each group member is also required to keep a diary of
the activities they undertake on the assignment. This diary is only to be submitted if
requested. You will be able to submit a confidential peer assessment.
Distribution and quality of work
Your group must plan and schedule its activities. It must meet on regular basis while
the assignment is being undertaken and ensure that every group member is involved in
the completion of the assignment. The work in the assignment is to be divided among
the group members on an equitable basis. You are expected to complete your
assigned tasks in a professional and diligent manner. You are also expected to
contribute in a useful and constructive way to group activities.
It is very important that your group establish its expectations regarding quality,
timeliness and level of effort the very beginning of the assignment. Most problems that
arise in groups related to differences in these expectations. Being clear about what is
expected at the start of the assignment allows group members to make an informed
choice as to whether this group is the group for them.
If problems emerge in your group over the distribution of the work or its competent and
timely completion you should, in the first instance, bring your concerns to the attention
of the group.

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If this fails to remedy the situation then you should bring it to the attention
of the course coordinator.
The course coordinator will, as a matter of course, call a meeting of the group. At that
meeting each group member will be asked to describe in detail their input into the
assignment and provide supporting documentation of this effort (i.e. the individual
diaries). Where group members are found to be making inadequate effort or delivering
a poor quality product then they will be counselled to improve their effort. If sufficient
improvement is not made to the satisfaction of the group then the mark awarded to the
group members may be moderated to reflect the relative input into the assignment.
Please note that the inability to provide an adequately detailed diary upon request will
be taken as prima facie evidence of a lack of genuine effort.
Proper academic standards
All assignments are subject to the University’s guidelines regarding academic
misconduct and as such plagiarism is as unacceptable in this group assignment as it is
in other assignment. If plagiarism is found in your assignment it will be pursed to the
fullest extent asper the University (see https://student.unsw.edu.au/plagiarism for
details).

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business.unsw.edu.au
CRICOS Code 00098G
If your group suspects that one of your group member’s work contains plagiarism then
you should raise this with the group member concerned and seek to have the problem
rectified. All instances of at plagiarism are considered poor behaviour.
Behaviour in groups
You are expected to treat you fellow group members with dignity and respect. Group
meetings and group communications are expected to be conducted in a decorous and
professional manner. Poor or inappropriate behaviour in groups will not be tolerated.
A group has the right to ask the course coordinator to expel a poorly behaved individual
from their group. If a group wishes to pursue this action they must arrange a meeting
with the course coordinator to discuss the problem. The course coordinator will take
action as appropriate
You also have the right to ask the course coordinator to remove you from a group if the
behaviour of your fellow group members is inappropriate. If you wish to pursue this
course of action you must arrange a meeting with the course coordinator to discuss the
problem. The course coordinator will take action as appropriate.
Please note that if you are expelled from a group for poor or inappropriate behaviour
you are expected to complete the assignment in full and no allowance made when
marking assignment for the fact that it is a solo effort

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By admin in Essays on April 18, 2017