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Please read the instructions in its entirety before writing:
Write the proposal as if you are addressing the CEO or organizational
leadership as identified in the selected case study. The overall
narrative in the proposal must include significant emphasis on
diagnosing the problems in the business with recommendations for
relevant change. These recommendations must be supported with specific
examples or sources.

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FOR EXAMPLE:
• If the organization needs to change its recruitment strategy or
perhaps offer new products, what specific types of change are involved?
• Will the employees be affected? If so, what type of employees?
• How should the recommended changes be implemented?
• Are there drivers of the change that will determine the success of the
change initiative? If so, what are they?
Keep in mind that the proposal is an overview of the current situation,
needed changes, and recommendations; therefore, it is important to
refrain from providing too much detail. However, the proposal must
contain enough information for the CEO to select a course of action.
Because the person receiving your proposal is the CEO, there is no need
to re-state information in the case study as he/she should already be
aware of the current situation.

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These prompts are provided to support your analysis and critical
thinking as you read the cases and to give you some structure if you
select one of these for your proposal assignments.
The assignment is to write about:
Case The Young Change Agents:
– What are the biggest challenges for change agents like Shaw et al. in
driving a grassroots change (as in this case, sustainability)?
– What are the personal characteristics, attitudes, and qualities most
needed to be successful at doing this?
– How effective have they been to date at PwC?
– When have you attempted a similar kind of bottom-up change, and what
were your experiences and key lessons?
– What advice would you offer, based on Oshry’s article in the textbook,
about the personal perils and opportunities for leading change from the
middle?

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– To what extent do you ‘buy’ this advice and what else would you add as
advice for leading change from the middle?
These headings are to be used in formatting the paper
1. Definition of project
2. Diagnosis of current situation
3. Recommendations
4. Implementation plan
5. Summary
Below is the text to cite: (please use 4 other peer reviewed sources
within last 5 years)
Jick, T.D., & Peiperl, M.A. (2011). Managing Change: Cases and concepts
(3rd ed.) New York,
NY: Irwin/McGraw-Hill. ISBN: 9780073102740.

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