Week 4 Assignment Using Big Data

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After watching the video above, do additional research on the use of big data in the hospitality industry and the cruise industry. Pick a cruise line of your choice and apply the same concepts you found in your research to the cruise line you chose.
Using all of the information you have learned regarding big data, create a presentation for senior management and include the following answers to the questions below in your presentation:

How will big data help the organization communicate more effectively?
How can they use big data to increase customer satisfaction and fix customer complaints?
What new product ideas could be generated from big data (not looking for a specific problem, but generally how can big data help create new products)?
How will it affect their market share and core competencies?