Psychographic Profile (Customer Behavior)

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Hygiene is important for women during their menstrual cycle. However during the cycle, women are ashamed and embarrassed. As a result, there are various products women use to manage menstruation including tampons, which cause environmental menace and harm to users. Nonetheless, menstrual cups are safe, affordable and effective (van Eijk et al., 2019). Besides, menstrual cups are becoming a substitute for single-use menstrual products. The paper will highlight a description of menstrual cup; create a psychographic profile and possible items aligned with the psychographic profile.

Product description and how it is used by consumers

A menstrual cup is a bell-shaped cup women insert in the vulva to collect menstrual blood.