Customer Knowledge and the Internet (Customer behavior)
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Customer Knowledge and the Internet (Customer behavior)
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The internet is a good place for organizations to market their offerings. On the other hand, social media has been part of peoples’ lives. That alone, for instance, could be the reason 4.3billion individuals use the internet daily according to Chaffey, (2019). Organizations are also using internet marketing to achieve their business objectives. One such firm is Apple Inc. that has used internet marketing to achieve its brand recognition…….
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