Should governments and destinations focus on the volume or value

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Video 1: Towards Enlightened Mass Sustainable Tourism (4:23)

International Academy for the Study of Tourism. (2018, November 15). Towards enlightened mass sustainable tourism with Prof David Weaver [Video]. YouTube. https://youtu.be/wtTjaME4b_8

Focus Questions:

Why does Professor Weaver believe that alternative tourism may also be unsustainable?
What are the pros and cons of voluntourism?

https://www.youtube.com/watch?v=wtTjaME4b_8&t=1s

Video 2 - Sustainable Development and the Quest for the Ideal Tourist (3:30)

International Academy for the Study of Tourism. (2018, November 15). Sustainable development and the quest for the ideal tourist with Prof Larry Dwyer [Video]. YouTube. https://youtu.be/1-rgkBjzyXU

Focus Questions:

Which is more important, the sustainability plans of the destination or the sustainability plans of the business?
Why do tourists who spend more generally contribute to a greater carbon footprint than travelers who are more budget-conscious?

https://www.youtube.com/watch?v=1-rgkBjzyXU

Video 3 – Video: Governance and Policy Development (4:14)

International Academy for the Study of Tourism. (2018, November 15). Governance and policy development with Prof David Simmons [Video]. YouTube. https://youtu.be/pw-XadkWkdo

Focus Questions:

Should governments and destinations focus on the volume of tourists or the value of tourists?
Why are destination marketing plans important aspects of destination development?

https://www.youtube.com/watch?v=pw-XadkWkdo

Video 4 – What Is the Role of Government in Managing Tourism in Destinations? (1:10:57 Watch the first 15 minutes; remainder optional)

World Travel Market London. (2015, November 4). What is the role of government in managing tourism in destinations? – WTM 2015 [Video]. YouTube. https://www.youtube.com/watch?v=8pqkBO6rjoE

Focus Questions:

What are the main roles government is playing in the development of tourism and hospitality in Southern Africa?
How can governments measure the impact that their tourism policies have?

https://www.youtube.com/watch?v=8pqkBO6rjoE