Advertising targeting Children: Change & Conflict

Order 100% Plagiarism Free Paper Now

CHANGE MANAGEMENT REPORT

ANALSYSIS/CASE STUDY OF CHANGE/CONFLICT SITUATION:

Present a paper on a selected case or model for successful change
implementation. Analyze the model to include the following: the change
situation, the human impact, the planned efforts for
change, and the results; include results in both achieving change
objectives and participation/reaction of stakeholders and participants.
Analyze the situation and present findings as to why the change was
successful. Make management recommendations as to how to make change
successful and lessons learned from the case study.

Advertising targeting Children: Change & Conflict

Order 100% Plagiarism Free Paper Now

Use information (references) in your analysis and recommendations.

Paper will be graded on the analysis and use of management information
in understanding change and the requirements of change management. Paper
will assess level of information literacy (see Information Literacy
Skills above – acceptable minimal level is Standard 3.
Standard 3 – Evaluate information and its sources critically and
incorporate selected information into his or her knowledge base and
value system

Paper format:
– Formal paper – any professional writing style APA
– Total paper to be a minimum of 10 pages
– Use a minimum of 4 references on change in addition to the text
TEXT:
Kotter, J.P., “Leading Change”, (1996) Harvard Business Press
Harvey, Thomas R., “Checklist for Change”, Second Edition, The Scarecrow
Press, Inc., 2001