Apple Inc. Product Development and Product Positioning

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Description

a. Select a product or service from Apple Inc.’s product offering.
Explain how you recognize its stage in the product life cycle (PLC). How
do you recognize when a product may be transitioning to another stage?
Why is this important?
b. What new product or service would you suggest for Apple Inc. based on
the above product’s position in the PLC? Why? ( you must suggest new
product)

Apple Inc. Product Development and Product Positioning

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c. Choose a product-line of Apple Inc. What are the product attributes
that are dimensions for positioning on a positioning matrix? For
example, price and quality. Identify three pairs of product attributes
and fully explain your rationale for these attributes. You can select a
product like ( macbook line)
d. Download the Positioning Matrices PowerPoint file. Using the three
pairs of product attributes you identified in the previous step, chart
the product-line of the company and one of its competitors on three
positioning matrices. Create one matrix for each pair of attributes.
e. Based on your positioning matrices, which product strategy do you
suggest to reposition the product?