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Case Study Analysis 1: Learning from LeapFrog
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Case Study Analysis 1: Learning from LeapFrog
This is based on the LeapFrog case. Please take into consideration the
instructions for all case assignments, including the importance of
demonstrating your mastery of the course materials (readings, lectures)
with proper citation and reference(s) in your case analyses. Simply, the
more course content you can incorporate into your response, the better
you can illustrate your mastery of course material to date.
Questions to answer as part of your submission (please answer in
sequential order):
Case Study Analysis 1: Learning from LeapFrog
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1. What is LeapFrog’s business model? What are the particular
benefits/value to customers that LeapFrog provides? Explain why these
are useful for LeapFrog’s key customer segments.
2. Analyze Mike Wood’s process of discovering/developing his business
model initially. Highlight key activities and events. Use relevant
keywords and concepts from the readings.
3. What have been the most important factors (maximum of three) for the
on-going success for LeapFrog? Do these fit into the traditional “key
success factors” of the industry, or do they help redefine these
industry factors as part of their business model?
Case Study Analysis 1: Learning from LeapFrog
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4. What are the key insights (maximum of three) from this case that can
help inform you and your entrepreneurial career (such as about
opportunities, processes, and the success of your firm)?
You will receive a set of specific questions to answer for each case.
Your submissions (crafted in Microsoft Word, please!) should answer the
questions, individually and in the order they are posed. Please clearly
mark when you start a new question by starting a new paragraph—don’t
intermingle the questions, please! You do not need to submit work other
than responses to the questions.
The entire set of answers to each case assignment should be no more than
three pages (single- spaced; 11-point font; references and question
restatements do not count toward this space limitation).
General tips on doing case assignments:
Case Study Analysis 1: Learning from LeapFrog
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1. Be specific, but don’t just copy. An important part of these
assignments is you providing evidence of your choices and suggestions.
As you read through and develop answers to the questions, make note of
page numbers and specific facts. Be sure to refer to these facts and
information in your case answers—including putting case page numbers as
references. Do NOT just copy and paste long passages of text (i.e., more
than one sentence) from the case, however. Your evaluation is primarily
based upon your thinking, not your ability to regurgitate the case. It
is preferable for you to simply refer to an idea/fact and provide a page
number. And, if you are making a suggestion or recommendation, be
specific about how and why this should be done.
Case Study Analysis 1: Learning from LeapFrog
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2. Explain your thinking. Cases are generally used to show a set of
analysis tools and to solve problems or make decisions. In other words,
they are used for you to show your judgment. But, for this judgment to
really be understood, it’s important that you explain how you came up
with the solution that you did. In other words, “show your math” or your
thinking/logic for a lot of the decisions and arguments that you make.
As appropriate, build upon—and reference!—readings and examples from the
course. This is a ‘must’. Showing and clearly explaining why you suggest
something is often more valuable than just coming up with an answer.
Case Study Analysis 1: Learning from LeapFrog
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A big portion of your evaluation is based on connecting the ideas in the
readings and class to the cases, so show that you understand the content!
3. Read through the entire case. There are oftentimes important details
and nuggets of information in the appendices and latter parts of the
case. Make sure you don’t overlook these important details in the entire
case. There is more to a case than just the introduction and conclusion
sections!
4. Justify your assumptions. If, for some reason, you need to make
assumptions about something in order to make a decision, then state what
that assumption is. But you do NOT need to find outside information from
what the company really did. Limit your response based upon the
information that is presented in the case.
Case Study Analysis 1: Learning from LeapFrog
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