Coca Cola resources and capabilities
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Coca Cola resources and capabilities
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Coca Cola has been successful for several years due to its resources and capabilities. The company resources consist of intangible and tangible inputs used for creating products. Sources of the company’s resources include manufacturing facilities, brand image, value chain, and beverage formula among others. Intangible and tangible resources have allowed the company to remain sustainable. On the other hand, capabilities involve how the firm uses its intangible and tangible resources in production of products.
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