Complete an Individual Marketing Plan with an industry report style based

MSc Entrepreneurship 201415
MN5569 Entrepreneurial Marketing
Summer Resit Marketing Plan (90%)
Question:
Please complete an Individual Marketing Plan with an industry report style based on an
organisation of your choosing. This must be different from the company you chose in
the original submission.
(If you are resitting both components, you can use the same company for each but they
must be different from your original submission)
Complete an Individual Marketing Plan with an industry report style based
Marketing Plan Requirements:
·  Industry report style, 2,000 words (+/-10%)
·  Use accurate and frequent Harvard style in text referencing, double line spacing
·  Deep research will be evidenced by a substantive bibliography (3-4 pages)
·  Use of relevant marketing literature, industry sources and original and
customised illustrations are expected
Complete an Individual Marketing Plan with an industry report style based
Expectation:
·  Deep research using academic, media and company sources is expected
·  You should be demonstrating a strong understanding of marketing  learnt during this
terms lectures, seminars and beyond class personal consolidation and wider reading
·  This is hard & requires time
Analysis (Crucial):
·  Review guidance on analysis
·  Use expert opinion and data as evidence
·  Include some evaluation of different stakeholder perspectives
·  Academic writing style
Complete an Individual Marketing Plan with an industry report style based

Main Body:
·  In researching a relevant structure for the marketing plan you will discover there is no
single model
·  Through research of the variations that exist and consideration of the challenge you
have been set you will be able to identify a suitable framework for your paper
Extensive Research Expected:
·  Effective  submissions  will  demonstrate  familiarity  with  entrepreneurial  marketing
learning (use of knowledge learnt from reading marketing texts and journal papers)
·  It is important to undertake research into the structure and content of a marketing plan,
synthesising a framework by considering three or more credible examples
·  It is possible to populate headings with superficial content quite easily, however it   is
very easy for the marking team to identify poorly considered submissions
Please refer to material on the MN5569 Moodle Archive – such as the course outline and
lecture notes – to help complete your resit coursework.
Complete an Individual Marketing Plan with an industry report style based

School Guidelines:  The assignment should be submitted in accordance with the School of
Management hand in process. Please consult the School of Management Student
Handbook 2014/15 which provides full regulations and guidance on submitting coursework,
citing sources correctly and avoiding plagiarism.
This is a two part submission – hardcopy to School Reception and electronically to Moodle
Archive.
Number or words: Industry report style, 2,000 words (+/- 10%)
Deadline: Thursday 17
th
September 2015, 2pm

By admin in Essays on September 4, 2015