Developing Target Market) Apple Inc ? Apple Watch Product

Developing Target Market) Apple Inc ? Apple Watch Product

(Developing Target Market) Apple Inc ? Apple Watch Product
To develop effective relationship marketing, a company must first understand its targeted consumers’ buying influences and behaviors. This week’s assignment is the first part of the development of a marketing plan. It provides the foundation of the marketing plan and introduces the student to a variety of diagrammatic tools for understanding a business.
Discuss in detail the following:
Micro-environmental – Consumer, Company and Competitor
Macro-environmental ? Demographic, Social and Cultural, Technological and Economic
Assignment Steps
To develop effective relationship marketing, a company must first understand its targeted consumers’ buying influences and behaviors, in this assignment, Create the Research section of your plan in a minimum of 850 words.
Include these 4 elements (Research List of Topics)
? Research List of Topics:
o Secondary Research
o Consumer Analysis
o Identify Market, Economic, Technological, Regulatory, Legal, Social, and Ecological Forces
o Potential Future Opportunities
? Provide one summary diagram that can be used for clarity and conciseness SWOT – Analysis. Diagrams (and subsequent discussion) can include SWOT (emphasizes internal market–Strengths, Weakness, Opportunities, Threats)
? All diagrams and charts should be in APA format and must include a subsequent discussion of the diagram(s) providing insight and clarity.
Develop the first two parts of the Target Market section, which includes an overview of the demographics (age, income, family members, and birthdays) and psychographics (activities, interests, and opinions) analysis. This is not a detailed analysis but an overview (basic trends and insights from the data that is presented in annual reports and other SEC type filings).
Explain the insights you have gained from your inspection and analysis of the demographic and psychographic information you have found.
Cite a minimum of four peer-reviewed references.
Format your assignment consistent with APA guidelines.

By admin in Essays on November 22, 2016