External Environmental Analysis of Coca-Cola Company

External Environmental Analysis of Coca-Cola Company
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Environmental Analysis for Coca-Cola Company. This report is an analysis of the strategic choice made by the Coca-Cola Company. Porter’s four generic strategies are the model used to individuate and describe the choices made by the Coca-Cola Company. The report gives the indications of which strategies are used and which are not, plus, it describes how it is possible to have this knowledge.

The second step in the report is to analyze the alignment of this strategy with the firm strategies individuated via a SWOT analysis, provided briefly in a graph in the Appendix. The company is well aligned in terms of strengths and opportunities, while there are some disconnections in terms of weaknesses and threats.

The report deals with those disconnections providing some possible changes both in the strategy for the weaknesses, focusing in particular on the health issue, and for the threats, looking in depth at the climate change and water scarcity problem, with the objective of turning these weak spots in strong spots for the company.

Lastly, the report reviews the mission, vision and value statements of the company. Mission and vision remain the same, while the value statement is slightly modified in order to express in better terms the necessity to address the issue of sustainability, plus there is a proposal of adding video content in order to achieve a better communication with the customer base