FEASIBILITY ANALYSIS PAPER

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We are now turning our attention from developing opportunities to
evaluating opportunities. This is where feasibility analysis fits in.
Your job is to conduct a mini-feasibility analysis of a “professional”
pitch from the Shark Tank TV show.This assignment should be no more than
three pages total (single-spaced, 11-point font). As with the case
assignments, it is imperative that you connect to the course literature
as part of the assignment. In other words, be sure to include in-text
citations, references and a reference list (as appropriate).

FEASIBILITY ANALYSIS PAPER

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Also, you are encouraged to access outside industry or market reports,
competitors’ web pages, or other information to inform your feasibility.
1) View your choice of one of the four entrepreneur presentations
(“pitches”) that are listed below from the Shark Tank TV show.
2) Describe the main opportunity(s) involved in your selected pitch.
Highlight parts of the feasibility of the business concept involved in
your chosen pitch by describing the characteristics of the opportunity
and related concept (or at least the entrepreneurs’ understanding of the
issues) below. If they are not explicit about these, please infer and
justify why as appropriate. Help do a bit of feasibility analysis for
the entrepreneur (see week 3 asynch materials and applicable readings).
Please use outside sources such as industry or consumer reports,
competitors’ web pages, or statistics about the market to amplify any
information you might need. Be sure to note any references and citations.
Some of the main issues are:

FEASIBILITY ANALYSIS PAPER

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a. That they have the “right” customer
b. That they have the appropriate way to reach that customer
c. Their main source of differentiation and value-add over the next best
alternative
d. Customers’ willingness to pay the price (in line with point c above
regarding value-add)
e. The price-cost relationship (such as margins, profitability, tech
development, etc.)
f. Industry features and dynamics
g. Their ability to deliver on the concept as described
3) What are your conclusions about the feasibility of the
opportunity(s)? What factors lead you to make this assessment? Be
specific and address each opportunity. You don’t have to agree with the
“sharks” on this; they might be looking at different factors than you are.
4) What are the three or four overall takeaways (lessons learned) from
watching this pitch and the comments of the “Sharks” for your own
entrepreneurial career and feasibility analysis? This is an important
part of the assignment, so make sure you put in appropriate thought and
connections.