Growth of the electric cars market

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SCENARIO
Electric cars have been around for over 100 years, but the interest dwindled until recent decades. The hybrid car was developed in the 2000s and to a growing audience with an option of either hybrid or fully electrical vehicles (EV). As fuel shortages and environmental targets need to be factored in, many countries have pledged to ban the sale of combustion engines by 2030. It is estimated that by 2028 the global EV industry will be valued at USD 1,318.22 billion. There has been a year-on-year increase in EV investments with the UK set to invest £13.6bn this year (2022).

ASSESSMENT TASK
Write a business style report, which considers stakeholder engagement, including the following sections:

(a)Introduction: A discussion of the growth of the electric cars market. Research information and data to highlight the growth of the EV sector over the past 10 years. Words: 350 (+/- 10%) Make use of data sets in graphs and charts Marks: 15%

(b)PESTLE analysis to outline growth opportunities and associated risks for EV manufacturers. It is advised you use an appropriate model that allows you to include sufficient information to demonstrate a useful level of detail.
Words: 750 to be used to review in more detail the data/information presented in PESTLE model/table (+/- 10%) Marks: 30%

(c)A critical review of investment appraisal techniques utilised in the manufacturing industry. Words 750 (+/- 10%) Marks: 30%

(d)Conclusion outlining the future of the EV market. Words 150 (+/- 10%) Marks 10%

Presentation 10% (use of models, graphics, colour etc) Referencing 5%
Total 100%

Your report should be 2,000 words (+/- 10%) and the word count, excluding the list of references and words used in graphics and appendices, should be shown at the end.

Growth of the electric cars market