Applied Business Planning

 

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 Applied Business Planning

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Applied Business Planning . Scenario: Consider you are the head of the planning department of an international or NZ owned fast food business (the business you are familiar with). Develop a business plan that answers the following questions.

Words: 1500 (+/-10%)

Marking schedule: (60 MARKS) 

KEY ELEMENTS IN THE PLAN Max. 

Marks 

Marks 

Obtained 

  1. DESCRIPTION OF THE BUSINESS

The description should clearly cover the following elements,

  • The products/services. (2 mark)
  • The markets it serves. (2 mark)
  • Why the business holds a competitive advantage? (2 mark)

6 marks

BUS 5214 Applied Business Planning Assignment

  1. DESCRIBE THE MARKETING MIX

Describe with an example each the FOUR elements of the marketing mix i.e. product/ service on offer, price, place and promotion. (4 x 2 marks)

8 marks

  1. SWOT ANALYSIS

Describe briefly TWO opportunities and TWO threats for the business. (4 x 2 mark)

16 marks

Describe briefly TWO strengths and TWO weaknesses of the business. (4 x 2 marks)

COMPETITOR ANALYSIS

Identify ONE close competitors for the business and describe, ONE strength and ONE weakness. (2 x 2 marks) 4 Marks 4. COMPLIANCE WITHIN THE ORGANIZATION

Describe – FIVE compliance requirements for the business. (5 x 2 marks)

Applied Business Planning

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10 marks

  1. APPLY THE PRINCIPLES OF TOW

Recommend strategies to embed the Te Tiriti o Waitangi principles of partnership, participation and protection in the business or planning process.

10 marks

  1. OVERALL PRESENTATION
  • Title page/Cover sheet included
  • Professional report layout
  • Grammar/spelling/punctuation
  • Consistent style of writing
  • APA 7th ed referencing and in-text citation, minimum 3 required.

    Applied Business Planning

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