Innocent Drink Case

INNOCENT DRINK Case

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This is based on the Innocent Drinks case. Please take into
consideration your feedback from the previous case and the instructions
for all case assignments. At this stage, it should be obvious that it is
vital to refer to class materials (readings, lectures), to be specific
and analytical in your case responses, and consistent across responses.
Questions to answer as part of your submission (please answer in
sequential order):
1. What factors have made Innocent Drinks successful so far? Be
specific, please.
2. Innocent Drinks are considering a few growth options. How do Innocent
Drinks’s growth options fit with the course materials on managing
growth? This should be a substantial part of your entire assignment.
Please make sure to show your understanding of the class materials (both
readings and lecture).

INNOCENT DRINK Case

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3. What three or four factors should they consider when choosing among
these options? Why these?
4. Which growth option do you suggest they pursue? Why?
5. Slightly unrelated—what is your view on the leadership model and the
potential for differing roles as Innocent Drinks grows? Connect to class
material from the entire course with emphasis upon Week 6 material.
You will receive a set of specific questions to answer for each case.
Your submissions (crafted in Microsoft Word, please!) should answer the
questions, individually and in the order they are posed. Please clearly
mark when you start a new question by starting a new paragraph—don’t
intermingle the questions, please! You do not need to submit work other
than responses to the questions.

INNOCENT DRINK Case

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The entire set of answers to each case assignment should be no more than

three pages (single- spaced; 11-point font; references and question
restatements do not count toward this space limitation).
General tips on doing case assignments:
1. Be specific, but don’t just copy. An important part of these
assignments is you providing evidence of your choices and suggestions.
As you read through and develop answers to the questions, make note of
page numbers and specific facts. Be sure to refer to these facts and
information in your case answers—including putting case page numbers as
references. Do NOT just copy and paste long passages of text (i.e., more
than one sentence) from the case, however. Your evaluation is primarily
based upon your thinking, not your ability to regurgitate the case. It
is preferable for you to simply refer to an idea/fact and provide a page
number. And, if you are making a suggestion or recommendation, be
specific about how and why this should be done.

INNOCENT DRINK Case

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2. Explain your thinking. Cases are generally used to show a set of
analysis tools and to solve problems or make decisions. In other words,
they are used for you to show your judgment. But, for this judgment to
really be understood, it’s important that you explain how you came up
with the solution that you did. In other words, “show your math” or your
thinking/logic for a lot of the decisions and arguments that you make.
As appropriate, build upon—and reference!—readings and examples from the
course. This is a ‘must’. Showing and clearly explaining why you suggest
something is often more valuable than just coming up with an answer. A
big portion of your evaluation is based on connecting the ideas in the
readings and class to the cases, so show that you understand the content!
3. Read through the entire case. There are oftentimes important details
and nuggets of information in the appendices and latter parts of the
case. Make sure you don’t overlook these important details in the entire
case. There is more to a case than just the introduction and conclusion
sections!

INNOCENT DRINK Case

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4. Justify your assumptions. If, for some reason, you need to make
assumptions about something in order to make a decision, then state what
that assumption is. But you do NOT need to find outside information from
what the company really did. Limit your response based upon the
information that is presented in the case.

INNOCENT DRINK Case

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By admin in Essays on April 14, 2017