International Marketing Case Study Easy Jet

Critically analyse the EasyJet case study using ONLY the information and data in the case study. As part of your analysis, carry out an environmental analysis of the macro-environment using appropriate international marketing theory and explain the growth opportunities for EasyJet in Europe.

International Marketing Case Study Easy Jet

• Bearing in mind the current state of the global economy and your earlier analysis of EasyJet in Europe; discuss how you would research the Indian market using international market research theory. Then, based on your own secondary research of India, explain and justify TWO market entry strategies for EasyJet to expand into India. I will upload the Assessment brief and Case Study. There you will find all necessary information! Also the 10 Study units we used.
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International Marketing Case Study Easy Jet

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