Marketing Wellness and Prevention

Marketing Wellness and Prevention

Module 2 – Case
Marketing Wellness and Prevention
Case Assignment

For the second Case Assignment, please write a 4- to 5-page essay on the ethical aspects of marketing in health care.

Suppose that you are tasked with managing a health care marketing division for a pharmaceutical drug. A junior member of your marketing team suggests that you increase the budget to invite health care providers to attend symposia in which they will be trained to be speakers. One goal of the marketing plan is to influence physicians to prescribe the drug. The team member has draft versions of brochures and DVD’s espousing the benefits of the drug; these are to be distributed to physicians and patients as a way to boost sales. The team member also suggests that a bonus system be set in place for your sales representatives in their territories in order to increase the number of prescriptions that physicians make for the drug.

Marketing Wellness and Prevention Order now!

1. What are some of the ethical issues associated with this marketing strategy?

2. How would you address these issues as the manager of your division?

Assignment Expectations

You will be expected to:

1.Provide a scholarly basis for your response.

2. Justify your opinions with evidence from the literature.

3. Cite several scholarly references in your essay.

4. Properly cite all references in the text of your essay (either in parentheses or in footnotes), as well as at the end.

order custom essay on Marketing Wellness and Prevention

By admin in Essays on November 8, 2016