Powerpoint presentation summary of a marketing plan on an organisation of your choosing

Powerpoint presentation summary of a marketing plan on an organisation of your choosing

MSc Entrepreneurship 201415

MN5569 Entrepreneurial Marketing

Summer Resit Presentation (10%)

Please complete a Powerpoint presentation summary of a marketing plan on an organisation of your choosing. This must be different from the company you chose in the original submission.

(If you are resitting both components, you can use the same company for each but they must be different from your original submission)

Powerpoint presentation summary of a marketing plan

Powerpoint Presentation Requirements:

 PowerPoint slide deck (15 slides max) Expectation:

 Deep research using academic, media and company sources is expected

 You should be demonstrating a strong understanding of marketing learnt during this

terms lectures, seminars and beyond class personal consolidation and wider reading

 This is hard & requires time Analysis (Crucial):

 Review guidance on analysis

 Use expert opinion and data as evidence

 Include some evaluation of different stakeholder perspectives

 Academic writing style Extensive Research Expected:

 Effective submissions will demonstrate familiarity with entrepreneurial marketing

learning (use of knowledge learnt from reading marketing texts and journal papers)

 It is possible to populate headings with superficial content quite easily, however it is very easy for the marking team to identify poorly considered submissions

Please refer to material on the MN5569 Moodle Archive – such as the course outline and lecture notes – to help complete your resit coursework.

Powerpoint presentation summary of a marketing plan

School Guidelines: The assignment should be submitted in accordance with the School of Management hand in process. Please consult the School of Management Student

Handbook 2014/15 which provides full regulations and guidance on submitting coursework, citing sources correctly and avoiding plagiarism.

This is a two part submission – hardcopy to School Reception and electronically to Moodle Archive.

PowerPoint slide deck (15 slides max)

Deadline: Thursday 17

September 2015, 2p

By admin in Essays on September 4, 2015