Prepare a 1,000 – word analysis on a FTSE 100 company of your choice.

Prepare a 1,000 – word analysis on a FTSE 100 company of your choice. The FTSE100 Company must NOT be in the Top 50 ranking, and your choice should be based on their market capitalization as at your time of research, and not on profitability or revenue.

1. Analyze the organization’s corporate and business level strategy using the market and resource based view – highlighting which one of these, in your opinion, the company should focus on in order to compete effectively within its current market.

The manner in which you structure your analysis is totally dependent on you, and it should
not exceed 1,000 words (excluding abstract, references, bibliography, appendix, and table of contents).

As a guide,
• Your introduction and abstract must identify the company’s ranking on the FTSE 100
• You should make use of relevant frameworks , that relate directly to strategic
management , in conducting your analysis.
• Your work must be fully referenced in the Harvard referencing style
• Your work must include an abstract, introduction, body and conclusion. Extra
calculations or information that are somewhat relevant to the analysi s, but not directly
related, should be included in the appendix.
• You must refer to recently published academic journals, newspaper articles, financial
statements, books and market reports (Mintel, KeyNote e.t.c) when conducting your
research
• Your analysis should be written up to at least a 65% academic standard.

The essay would be assessing the following,
• Your research skills
• Your written English skills
• Your ability to conduct analysis on non readily available data, and write concise but
high quality reports and analysis
• Your knowledge of analytical frameworks in strategic management.
• Your ability to write structured and accurate reports and analysis, especially when detailed assessment guidelines are not provided.

By admin in Essays on October 27, 2015