SWOT analysis for Starbucks Brand Strategy

SWOT analysis for Starbucks Brand Strategy

4.1.1 Strength Weakness
•    The company has a strong position along with increased revenue with 13% compounded annual growth rate (Marketline, 2016)
•    Starbucks has a global reputation with a contemporary lifestyle
•    It has unique designed space to meet the culture and preferences of Vietnamese customers
•     Premium cost of company’s products.
•    Differences between the firm’s coffee product and Vietnamese traditional coffee
•    Marketline (2016) indicates that frequent product recalls adversely affect Starbucks brand value as well as demand of their products.

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By admin in Essays on January 28, 2020