The workforce behind the future of mobility

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Thought leadership white paper
Theme/brief: Understand how the automotive industry is responding to
attracting (and retaining) talent in the current (and future) disruptive
environment.
The format of the paper:
1. Introduction: Introduce the high-level problem and the high-level
solution in the first few paragraphs
2. Market Drivers: Discuss what is driving the market toward the solution
3. Challenges: Identify the top 3 to 5 issues related to the high-level
problem/challenge

The workforce behind the future of mobility

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4. Generic Solution: Introduce the solution in a generic way
•Define: define the solution
•Benefits: Explain how it overcomes the problems listed earlier
•What to Look for: List “top 10” considerations when looking for a solution
5. Specific Solution: Discuss the particular advantages of the solution
6. Call to Action: Provide a logical next step (I will include company
contact information etc.)