Theories of Consumer Behaviour
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First Class Honors
With reference to at least THREE theories of Consumer Behaviour, explore the concepts of learning and memory and their importance in developing a marketing plan.
Describe how marketers can use these ideas to develop effective marketing policies using at least TWO different types of products. You should look at the buying decisions involved in buying a BMW 3 Series that retails at £ 30,000 and a Kit Kat chocolate bar that retails at 50p pence.
You should refer to and use at least THREE academic papers in addition to any books.
This brief should be 2000 words and fully referenced.
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