Unit VI Apple Inc. Research Project

Unit VI Apple Inc: Promotion and Competitive Advantage in Promotion
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Unit VI Research Project
Marketing Plan
This week you will continue your comprehensive marketing plan
researching the SAME company that you researched in previous units.
Again, utilizing the CSU Online Library, you will research the various
elements of the marketing plan as it relates to this company. In Unit VI
you will provide a comprehensive discussion of the promotion strategies
of your company.
Promotion
This section will provide a comprehensive look at the promotional
strategies of your organization. Begin with a look at the promotional
objectives or themes used by your company. From there, review the
promotional mix, this should include a preliminary discussion of the
importance of IMC to your company. Promotion methods such as personal
selling mass selling (advertising and publicity) and sales promotion
should all be addressed in detail.
Competitive Advantage

Unit VI Apple Inc: Promotion and Competitive Advantage in Promotion
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Competitive advantage is an important goal of every company, so address
whether your company has a competitive advantage WITH RESPECT TO
PROMOTION. The idea is to discuss whether your company has a competitive
advantage with respect to how they promote their products. Again, this
section should only discuss whether your company has a competitive
advantage with respect to promotion (product, price and place are
discussed in other sections). Once you have stated your position,
remember to include your rationale.
BBA 3201, Principles of Marketing 5
Your submission should be a minimum of two pages in length,
double-spaced with a reference page and title page. References should
include at least one additional, credible reference beyond the textbook.
All sources used must be referenced; paraphrased and quoted material
must have accompanying citations and cited per APA guidelines. Include
the use of subheadings (this week consider Promotion and Competitive
Advantage in Promotion).

Unit VI Apple Inc: Promotion and Competitive Advantage in Promotion
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By admin in Essays on April 14, 2017