Watch the video “Tim Brown: Tales of Creativity and Play” (http://www.ted.com/talks/tim_brown_on_creativity_and_play.html)

Provide short answers to the following questions:

1) What are the various techniques of creative thinking discussed by Tim Brown?
2) What are the two modes of design according to Tim Brown?
3) Why does a person’s ability to be creative diminish as they get older?
Review Chapter 1 in the textbook.
Read the case, “Tastykake Sensables” (page 55 in the textbook).
Answer the following questions:
1. How does the Sensables process compare with the new products process in the chapter?
2. Would you question anything that Tastykake did?
3. Do you think the Sensables line will succeed? Why or why not?
Read the case “P&G CarpetFlick” (pages 121-122 in the textbook).
Answer the following questions:
1. What was IDEO’s contribution to the development of the CarpetFlick?
2. What was unusual about this approach?
3. How else might have P&G generated concepts that would have generated concepts to address the same market opportunity? Refer to the other types of concept development techniques discussed in Chapter 4.
Mini-Assignment #5 (DUE: Sept. 27th by 5:00 pm)
On September 27th, we will have a guest speaker in class. Steve Zrike has an extensive career in developing new products and new markets in the consumer goods space. In order to be prepared for this guest speaker, please do the following tasks:
1. Review the information on Steve’s consulting services website (www.zrikeconsulting.com). Pay particular attention to the following sections of his website:
o Accomplishments
o Clients
o Brand Experience
2. Do some online research about the companies and products that Steve has worked with.
3. Develop and submit three questions about the products and companies that you can ask Steve during his presentation to help you understand how new product ideas are developed, tested, and launched.

Mini-Assignment #6 (DUE: 10/11/2012 before class)
• Read Chapter 6 in the textbook
• Read the “Dell Computer” case (p. 165)
• Answer the questions regarding the Dell Computer case at the end of the case on page 166.

Mini-Assignment #7 (DUE: Oct. 18, 2012 by 5 pm)
Read Chapter 8
Read the Case “Concept Development Corporation” (page 207)
Answer these questions:
•
o What do you think are the differences between and evaluation process for tangible products (like toys) versus services (like copywriting)?
o What impact do these differences have on the evaluation processes used by firms selling products or services?
o Which phases of the evaluation process in Figure 8.1 (page 191) are most critical for tangible products versus services? Why?
Mini-Assignment #8 (DUE: 11/8/2012 by 5:0 pm)
Do some research online and answer the following questions:
1) What are the four categories of intellectual property? Describe each one briefly.
2) In your opinion, do patents enhance or restrict creativity?
3) Develop a list of questions about intellectual property that you would like answered by a certified patent agent. Your questions could be related to intellectual property issues you anticipate with your MK330 team project product concept or they could be general questions about IP that you’ve wondered about.

Mini-Assignment #9: DUE 11/20/2012 by 5 pm ( I attached the group project)
For this assignment, you need to locate an advertising medium that will reach the target market for the product your team has created as part of the team project this semester. The advertising medium can be a magazine, newspaper, radio network, television network, social media, or any other paid advertising channel.
1) Once you have selected an advertising medium, you must find the advertiser’s media kit or demographic circulation information.
2) For your team project product, calculate the potential units you can sell by using this advertising medium according to the A-T-A-R model. Use results from your concept tests and research to estimate the various variables in the
A-T-A-R model.
3) Calculate the cost of advertising using this medium.
4) Calculate the revenue you will generate from product sales.